Equipment Corporation of America Announces Key Leadership Promotions

Equipment Corporation of America (ECA) is pleased to announce three strategic promotions that reflect our continued commitment to excellence in the foundation and construction industry. Effective immediately, Bruce Langan, Ben Riches and Al Ellerington will assume new leadership roles, strengthening ECA’s position as a trusted leader in the field.

Bruce Langan – Director of Pile Driving Technologies

With nearly four decades of experience in the foundation industry, Bruce Langan has been promoted to Director of Pile Driving Technologies. Bruce’s career began as a dock builder with Local #1456 in New York City, followed by pivotal roles in equipment servicing and sales. Since joining ECA in 2003 as Regional Manager for New York and New Jersey, Bruce has been a top performer, leveraging his extensive technical expertise and strong client relationships.

In his new role, Bruce will lead training initiatives for ECA’s sales team on pile driving equipment, including vibratory, diesel, air, and hydraulic impact hammers, as well as top-drive augers. His efforts will ensure ECA maintains its industry prominence by supporting sales on construction project requiring pile driving expertise.

Ben Riches – Branch Manager, Toronto

Ben Riches has been promoted to Branch Manager of ECA’s Toronto branch, one of the company’s largest and most important operations. Ben joined ECA in 2012 as part of the service department at the Toronto branch after graduating from Fleming College in Ontario. His technical expertise, dedication, and leadership propelled him through the ranks to Account Manager in 2017.

In his new role, Ben will take full responsibility for managing the Toronto branch, succeeding Ray Kempainnen (now Vice President – Corporate ECA Canada Company) in overseeing operations, customer relationships, and sales strategy. Ben’s experience and proven track record make him ideally suited to continue driving the success of our Toronto branch and its customers.

Al Ellerington – Sales Manager, Canada

Al Ellerington has been promoted to Sales Manager for ECA Canada, overseeing the sales operations across Ontario, Quebec, and the Canadian provinces. Since joining ECA’s Toronto branch in 2007 in the service department, Al has showcased exceptional skills and initiatives, and has quickly advanced to Account Manager.

In his expanded role, Al will continue to manage his ongoing sales responsibilities in Ontario and Quebec plus also oversee key national accounts and support sales efforts across Canada. Additionally, Al will mentor new account managers, ensuring the continued growth and development of ECA’s Canadian sales team.